Product Designer
Project
Domino's Pizza Next-Gen Dine-in
TEAM
Rahul Raj Singh (Designer)
Yugant Arora (Manager)
DURATION
24 Weeks
TOOLS
Project Overview
Discovering opportunity
Following the pandemic, a decline in dine-in customers at Domino's restaurants became evident. Although the significance of in-store and dine-in experiences remains essential, online sales via native and other food delivery applications have shown stronger performance.
The project was launched to enhance the Domino's pizza dining experience. The goal is to reposition Domino's as a compelling option for dine-in, complementing its successful delivery service. This approach seeks to create a memorable and enjoyable experience for customers.
Focus Areas
The creation of a seamless service
01
Store Check-In
Enjoy the convenience of on-table service and table-side ordering, allowing customers to effortlessly customize their orders. Last-minute add-ons ensure flexibility, catering to evolving preferences.
03
Store Checkout
Unlock potential sales with strategic upselling and cross-selling at the checkout stage. Real-time order status updates provide transparency, contributing to a smooth and satisfying transaction.
02
Ordering
Enjoy the convenience of on-table service and table-side ordering, allowing customers to effortlessly customize their orders. Last-minute add-ons ensure flexibility, catering to evolving preferences.
04
Post Purchase Care
Engage customers post-purchase through a rewarding program, encouraging loyalty. Thoughtful feedback collection and efficient conflict resolution mechanisms enhance customer satisfaction and retention.
Problem
Identification
Impact
A Vision
The introduction of a sit-down option holds the potential to attract a diverse range of customers, leading to increased foot traffic and higher sales. The inviting atmosphere, coupled with catering to diverse use-cases, is expected to garner positive acclaim, fostering enhanced customer loyalty and business success. This innovative concept is poised to distinguish us from competitors, solidifying our position as a customer-centric brand. Moving forward, the implementation of these design recommendations promises to deliver memorable dining experiences at Domino's Pizza Diner.
This innovative approach will not only resolve existing issues related to comfort, ambiance, and information but will also be digitally integrated to enhance accessibility, convenience, and customer engagement.
